The
Essence of Hospitality
Brand Strategy
Positioning Statement
RIHR provides the
value conscious guest with the best nights sleep in the moderate tier.
RHIR delivers a very clean and comfortable place to stay at a good price
value.
Key Elements of Brand Positioning
Brand for the value conscious traveler, who just wants the basics
|
bed
|
shower
|
safety
|
data port
|
lighting
|
|
temp. control
|
work
area
|
breakfast
service
|
laundry
|
fax
& copying
|
|
Fire
rated doors
|
Minimum
dead end corridors
|
|
Hard
wired smoke detectors
|
Central wired alarm.smoke system
|
|
Life
safety equipment
|
Dual
staircases w/exterior exits
|
|
Smoke/fire
barrier doors
|
Illuminated
exit signs
|
|
Electronic
door locks & self closing doors
|
Two
way communications in elevators
|
