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Feb. 22,
2000 - Ramada International Hotels & Resorts has signed
an agreement with AT Hotels Management, a Korean hotel development
and management company, under which AT Hotels Management will pursue
and refer franchise opportunities for Ramada International in South
Korea.
Ramada International
Hotels & Resorts are positioned for the moderately priced lodging
tier and offer guests "Everything Except Excess." The brand features
four categories of hotels: Plaza, Resort, Hotel and Limited-Service.
Two categories are included in the agreement with AT Hotels Management:
Hotel and Limited-Service.
"We are delighted
to be working with such a respected and knowledgeable partner in
South Korea," said Reas Kondraschow, managing director and senior
vice president for Ramada International Hotels & Resorts. "We are
confident that the Ramada International brand will be successful
in South Korea. The time is right for a hotel brand that has the
consistency of a mass market-oriented brand but yet understands
that guests want a unique experience in their hotel stay. We look
forward to a mutually beneficial relationship with AT Hotels Management."
The four
categories of Ramada International Hotels & Resorts consist
of the following:
: Plaza
- positioned as the upper tier for Ramada International Hotels &
Resorts. Plaza Hotels will generally feature more amenities than
the standard Ramada International hotel and offer a variety of restaurants
and lounges, a health club and larger guestrooms. They will be located
in key gateway cities and central business districts.
: Resort
- Designed for longer-stay leisure travelers, with all the appropriate
amenities and facilities.
: Hotel
- Positioned for the moderate-tier and located in business and leisure
destinations. Each hotel will have approximately 150-250 guestrooms
and will offer core amenities that business travelers expect.
: Limited-Service
- Its concept is based on lifestyle and guest comfort experience
and expectations throughout the global market and features contemporary
signature items. A multifunctional all-day space, "The Hub," will
offer a premier coffee shop and bar atmosphere that serves as an
informal gathering place at each property.
Each of these
four categories are guided by five core components
of guest satisfaction:
: The Guestroom
- has the right mattress and pillow for a restful sleep, quality
linens, and pleasing decor that is well lit and comfortable; rooms
are inviting and casual. Rooms have dataports and adequate electrical
outlets, proper lighting and a work area that allows business travelers
to maximize their work time rather than spending time understanding
and arranging their workspace.
: The Guest
Bath - is brightly lit and fresh-scented, with up-to-date fixtures,
absorbent and fluffy towels and complimentary toiletries.
: A Good
Breakfast - is available from a menu with the most popular food
and beverages, which were tested and chosen to suit the guests at
each hotel.
: Exceptional
Cleanliness - The Ramada Clean Team makes each and every area
of the hotel shine, glow or sparkle. No detail is overlooked.
: Helpful,
Friendly Staff - hotel employees are enthusiastic professionals
who understand and anticipate guests' needs. They are the guests'
team and are always there to help answer any question. The associates
are the keys to a guest's satisfaction and the Ramada International
guest experience. There are currently 26 Ramada International hotels
in 15 countries and territories outside the United States. Two Ramada
International hotels are currently under construction in Australia.
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